Portland, OR - The Portland Trailblazers announced today that they will brand ‘Southwest Airlines’ prominently on their jerseys for the remainder of the playoffs, as well as the 2011-12 season. A spokesman for the Blazers said they did not want to be the only professional team in town without a trendy commercial airline logo completely taking over the entire uniform.
“People don’t need to panic. We will still be called the Trailblazers,” said Jeff Franklin, vice president of branding and strategy for the organization. “Southwest Airlines will just be in huge, block letters on the front of the jersey replacing the word ‘Blazers,’ that’s all.”
Franklin added that if you look closely enough, you can see a small, sewn-on patch on the right lapel of the jersey that reads ‘Blazers.’ He hopes this will diminish any confusion among fans.
“I understand that it could be a little confusing with ‘Southwest Airlines’ in place where, you know, the team name normally goes,” stated Franklin. “But the money we got out of this deal was super, super sweet.”
Gabe Lawson, director of marketing for Southwest Airlines, is excited for the opportunity to work with the Blazers. They plan to assign value to the players using the A, B, or C boarding system the airline uses with customers.
“We plan to give the better players a number that start with ‘A’,” said Lawson while eating stale peanuts and drinking a ginger ale. “Guys who play garbage minutes could receive a ‘B’ number and developmental or injured players will receive ‘C’ numbers.”
Fans can immediately purchase the Southwest Airlines jerseys online or the Blazer store and become mindless, walking billboards for the behemoth airline company.