DATELINE: PORTLAND, OR, MARCH 13TH, 1970.
The night the people of Portland were told what the name of their new professional team would be, the (soon to be World Champion) New York Knicks were the visiting team against the Seattle Supersonics at the Memorial Coliseum. In those days, Portland was mostly a shipping town: dockworkers, lumbermen, commercial fishermen, beaver trappers. A lot of families lived on barges. Vancouver, Washington was still technically part of Canada. Beaverton was still 80% “BEAVERTOWN,” a beaver themed theme park. The Willamette River had yet to be dug.
This is all to say, that once upon a time, the people of Portland were not basketball people, per se.
A traveling drifter knife fight in Pioneer Square? An exhibition baseball game with a viewing of Babe Ruth’s corpse during the 7th inning stretch? A group of truck drivers beating a hippie outside Powell’s? Portland was a town for all of these things, absolutely. But basketball? Too Eastern seaboard-y. I mean, Bill Bradley was playing that night, and he went to Princeton. Very fancy, Too fancy. Modern Basketball was born on the concrete jungles of New York, and Portland still was still 80% dirt roads. Basketball Hall-of-guys-who-played-pro-basketballer Mike Riordan would foul out in this game, an incidence that the PA announcer had to spend 4 minutes explaining to the restless fans who had come to see him. The culture shock had everyone in the stadium ill-at-ease as they watched the Sonics beat the Knicks behind 28 points from future Blazer player and coach Lenny Wilkens.
At halftime though, they announced The Name. Let your mind envision the moment. The mayor at the time, the Honorable Terry Schrunk, quiets the crowd. The lights dim. A spotlight follows an envelope in a little cart being pulled along by a pair of beavers, descendants of the beavers that Meriwether Lewis himself trained when he arrived in Astoria in 1805. Mayor Schrunk picks up the envelope, breaks the official seal, removes the small slip of paper and reads.
“The name of the new NBA team will be…”
A tense silence. One witness said later that you could actually hear the beavers breathing.
“The Portland Trail Blazers.”
A gasp. Then surliness. A small riot ensued. Several cars were burned in a fire in the field where the Rose Garden now stands, hundreds of basketballs were deflated and thrown into the river. Two young, coonskin cap’d children robbed an old lady in the madness. You have to understand: Portland was a town looking for any reason to riot in those days, and a sport that might as well have been soc-cer was now going to be played by a team with a name that had two words in it. It was a shocking thing.
Boos rained from every direction. It didn’t help that it was a capitulation. The team had held a “Name The Team” contest and the most popular submission, “Pioneers,” was already in use at Lewis and Clark College, then a training school for riverboat operators. (Side note: Reed was originally founded to teach failed farmers how to become speed manufacturers.). This necessitated the use of the city’s second choice, the “Trail Blazers.”
“THAT NAME IS TERRIBLE!” yelled one child in attendance.
“TWO WORDS? HOW AM I GOING TO WRITE HEADLINES!?”
“I AM VERY ANGRY THAT MY SUGGESTION, “THE BEAVER PELTERS,” WAS NOT PICKED.”
The team’s name probably would have eventually changed, were it not for the sense of tradition that was wired into the club after the 1977 title. But as a consequence of the violent rage on night of the Knicks-Supersonics game in the Memorial Coliseum, we don’t often think about the Trail Blazers as the “Trail Blazers.” We generally use the “Blazers” shorthand. Think of all the popular modifications of the name: “Blazermania,” “‘Zers,” “#bazers.” The red and black colors associate the team with fire and heat.
“Oh, the Blazers are ‘Blazing’ tonight!”
“There’s a real ‘Blaze’ in the Rose Garden tonight!”
This was the frame of mind behind the creation of “Blaze the Trail Cat” a very ugly and unlikable mascot that has dumb ears made of fire and nothing to do the pioneering history and spirit of the region where he works.
Blaze was introduced by the Blazers in 2002. The marketing department wrote a contrived backstory about how he was a special breed of mountain lion which makes sense if that breed is “House Cat,” which is what Blaze clearly is clearly modeled after. They even said that Scottie Pippen adopted him from a rescue shelter. You don’t adopt mountain lions from rescue shelters, you adopt house cats from shelters.
Before we continue, I would like to make perfectly clear that this is not about the performer who works in the Blaze suit, he is perfectly good at his job. It is about the very idea that the “Portland Trail Blazers” – a name once supposed to evoke the history of pioneers who came to Oregon in the 19th century – are represented by an animal that would be useless to any self-respecting pioneer. What would a domestic cat be to a group of people traveling cross country, across rivers and plains? Here is every use I could think of:
1. Maybe they kill mice at the campsite.
2. They are good for skinning and eating when things start to go south. Other than that, a cat is just gonna pick away at your rations and scratch your poor starving children when it gets bored.
Other local teams and universities have mascots that reflect the region. The minor league Hillsboro Hops baseball team have a perfectly charming mascot in Barley the Hop, a gigantic, anthropomorphised hop flower that honors the area’s craft brewing industry.
(A picture of the author with Barley the Hop)
The Portland Timbers, a local soccer team, have employed a series of “Timber” men that represent the region’s timber industry. The Oregon State Beavers take their name from the state animal, the mass genocide of whom by beating and skinning was the region’s earliest industry. The Oregon Ducks, I will concede, maybe make less sense in this regard, but there ARE ducks in Oregon. The University of Portland Pilots? Riverboat pilots from the 1930s. Portland State Vikings? That one doesn’t make sense. But this is not a Portland State sports blog, so I won’t extrapolate on this.
Nearly all of these teams have reasonable mascots that reflect the region, while the Blazers trot out an animal that not only does not represent the region, but doesn’t make even a lick of sense as a logical construct. Not to mention, Blaze is not terribly well designed. Is he as horrifying as the original Pierre the Pelican? No, of course not; nothing is. But is he attractive or engaging in any way that would make you miss him if he were gone? No!
His ears are made of fire which is unbelievably corny. He is white and grey, which I guess is the color of the weather here, but ain’t no one trying to think about that. His countenance is set in a constant smile which is disassociating in an anthropomorphization of a cat because cats are cranky and aloof animals who withhold love. Think of famous cartoon cats from history: Garfield, an open misanthrope merely waiting for death’s sweet embrace; Tom and Sylvester, put upon predator/victim of a smaller animals. “But Corbin, what about Top Cat? he has a cheery disposition!” When was the last time you or ANYONE paid attention to Top Cat? Yeah, that’s what I thought.
My friends Zak and Baylie own cats that have basically taken over their condo. They don’t even use one bathroom because they use it to store stuff they don’t want the cats to destroy. These are angry animals. Blaze’s big dumb smile is an upsetting fiction that prevents people from loving him because he is a fanciful lie. The symbol of our proud city in the arena of basketball is an animal that never smiles, “Blazing” a trail for a journey in which he would be utterly useless except as the last disgusting thing for pioneers to eat before they would eat their own children.
I have established that Blaze is horrible and must be replaced. But I did not come here to burn down the church: I came here to build new cathedrals and propose a noble animal to represent our beloved Blazers for now and forever.
Enter, the mighty salmon. The salmon will provide everything the Blazers need in a mascot. It is a local animal, a symbol of the region, a Trail Blazer by instinct and a charmer who will appeal to the the child in us all.
The Salmon is a native fish to the Oregon area. Before Europeans and capitalism arrived in the 1850s, the Columbia River was lousy with salmon. Scientists have ballparked runs at 10-16 million salmon and steelhead trout passing through the region every year. In the 1860s and 70s, the salmon canning made the fish Oregon’s leading export after wheat and flour. A hundred years of overfishing, over-development, hydroelectric power and brutalization from invasive flora and fauna have depleted the runs significantly. The Salmon is a “keystone species” in the local ecosystem of the Northwest, an important source of nutrients for native birds, bears, and plants. Restoring salmon runs is the symbolic and practical heart of local conservation efforts. Anyone who grew up in the Portland Metro area knows about the area’s deep ties to salmon. I remember raising salmon for release into the wild in a tank aquarium in elementary school and setting up eggs to hatch in Whipple Creek in the 8th Grade. The salmon is a perfect symbol of Oregon and the Portland metro area, and one that has somehow slipped between the fingers of local sports teams looking for a mascot.
A salmon’s life, like those of the pioneers that walked the Oregon Trail, is full of adventure and travel. A salmon will hatch in a river bed and swim out to the ocean where he or she will live an adventurous life, feasting on the fruits of the sea and gaining mass. Then it swims upcurrent, back to the specific riverbed of its birth, where it will lay eggs and die. This kind of Trail Blazing is in contrast to a cat, which just hangs out in a person’s house until one of them dies.
“But Corbin,” you say, trying in vain resist this amazing idea because it overwhelms you so much. “Salmon are not cute!”
To which I say: are Catfish cute ? Tuna? Fish hooks? No, but a good design will make it work! I solicited some designs from notable artists for you to get an idea about what a salmon mascot might look like:
Casey Jarman gave us this handsome fellow dressed more or less like a Portland resident prepared for the rain. Check out the “77” on the jersey. Casey also sent along a nice alternate logo, for marketing purposes:
(Casey Jarman is the Managing Editor at Believer Magazine and the founder of Party Damage Records.)
Dana Cox’s contribution has a grim look of mild panic, which would be relatable to all people. He is also wearing a coonskin cap, like a pioneer. He’s naked, but I think people could handle that.
(Dana makes stuff. She made this.)
Matt Hatfield’s contribution is decked out in full pioneer regalia and beautiful Blazer black and red on his scales. Your kids are already demanding stuffed animals.
(Matt Hatfield is in Drop the Root Beer and Run and performs sketch comedy and improv in and around Seattle, Washington.)
DATELINE PORTLAND, OR, JUNE 20th, 2015:
It was a hard fought NBA Finals. No one had expected the Atlanta Hawks, an underdog in every sense of the word, to bring it like that. LaMarcus Aldridge stepped up in the decisive Game 7 — 35 points, 20 rebounds, and a game winning pass out of the post to Damian Lillard, whose buzzer-beating three-pointer gave the Blazers a 101-98 victory. The whole Portland Metro area cheered in their homes. Parents and children, white, black, hipster, square. From Ridgefield to Salem, the people cheered.
The Finals MVP trophy was presented to LaMarcus Aldridge. “We couldn’t have done it without the fans. Or without that guy, right there.”
LaMarcus pointed to Schrunk the Salmon, the Blazers’ beloved mascot, named for the mayor who helped bring the team to the city. He was surrounded by laughing children and crying grown men, who never thought this day would come. In the locker room after the game, Wes Matthews, wearing a protective eye patch he earned in the heat of playoff battle, told gathered reporters that Schrunk, “Really rallied the fans…Schrunk brought everyone together. I can’t even imagine the Blazers without him.”